We connect the commercial and cultural worlds — and help both sides grow

studio amma works with creative and cultural organisations and forward-thinking brands to build partnerships, commercial strategy, and revenue models that create lasting value.

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Commercial and cultural organisations often speak different languages. We translate.

Whether you're a cultural organisation looking to grow your commercial income, or a brand seeking genuine alignment with the creative sector — the challenge is usually the same. Finding a partner who understands both sides well enough to make it work.

That's what studio amma does

What we do

  • We build sustainable revenue models, identify new income streams, and make confident decisions about growth.

  • We connect you with brands and businesses who share your values — and structure relationships that work for both sides.

  • We act as a senior commercial partner to your CEO or leadership team. Sympathetic to the creative industries and understanding of business needs on the projects and timelines that suit you.

Why studio amma?

Studio Amma is led by Millie, a commercial leader with over 15 years of experience working across culture and commerce. She has previously held leadership rolls at the British Fashion Council, London Fashion Week and Frieze as well as worked with long list of brands from banking to tech and retail to wellness.

She understands both the business and creative worlds. And she knows how to make them work together.

We have worked with and for organisations including:

Recent Projects

  • Great British Designer Face Coverings, London

    Project Leadership l Commercial Strategy l Partnerships

  • The Fashion Forum, London

    Project Leadership l Event & Speaker Programming l Sponsorship l Network

  • American Express x Frieze Artist Dinner, New York

    Project Leadership l Event Management l Artist Relations l Client Management l Sponsorship

  • British Fashion Industry Growth Strategy, Shanghai

    Sponsorship l Events l Network l Client Relations

  • Frieze 91 x Mulberry Launch Party, Seoul

    Sponsorship l Client Relations l Event Management

  • The Fashion Awards x Swarovski, London

    Sponsorship l Client Management l Sales

  • British Fashion Council Patrons & Network, London

    Project Leadership l Networking l Client Relations l Sales